For Immediate Release
Contact: Holly Botsford
Public Relations Manager
414.934.1286, hbotsford@marktravel.com
The Mark Travel Corporation Launches
First-Ever Virtual Job Fair
Recruiting Campaign Seeks Top Industry Talent at all Levels for Company Growth
MILWAUKEE, Nov. 17, 2004 - After 30 years in business, The Mark Travel Corporation is growing its business with an innovative online campaign to recruit top travel industry talent. Continuing its role as a travel technology pioneer, The Mark Travel Corporation launched an industry first virtual job fair on its website (www.marktravel.com) that will run through Dec. 10, 2004.
"We are on an dynamic growth path that relies on leading technology and top talent to expand our reach," said Bill La Macchia Jr., chief operating officer of The Mark Travel Corporation. "This campaign will help grow our organization and further position us as a leader in our industry."
The virtual job fair consists of four online chats per week by Mark Travel executives with potential recruits to answer their questions and get them excited about the opportunities the company has to offer.
The campaign showcases The Mark Travel Corporation as an exciting company that is attracting new talent and also highlights Mark Travel's employees as among the best in the industry. The headline for the virtual job fair campaign is: "Are you #1 in your industry? We are. But we still strive to do better."
"In order to continue to grow, we now need to build upon our human capital asset by bringing additional talented individuals into our organization. By bringing in fresh new ideas we will learn more and be better at what we do," said La Macchia, Jr. "Recognizing the many opportunities for growth that we are moving toward in the next three years, it became clear that the greatest asset in our organization is our people. Their talents will help us continue to learn, grow, succeed and be the best we can be."
To participate in the virtual job fair, online chats, search and apply for jobs, or send a resume, go to www.marktravel.com/careers/careerfair.asp. Strict confidentiality assured for all applicants.
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The Mark Travel Corporation is headquartered in Milwaukee. Founded in 1974, the company employs more than 1,500 individuals in 15 offices worldwide. The vacation companies of The Mark Travel Corporation include AeroMexico Vacations, ATA Vacations, Blue Sky Tours, Funjet Vacations, Mark International, MGM MIRAGE Vacations, Midwest Airlines Vacations, Mountain Vacations, Showtime Tours, Southwest Airlines Vacations, TransGlobal Vacations, Travel Charter, United Vacations, US Airways Vacations, Vacations by Adventure Tours and lasvegasandmore.com. Mark Travel is a member of USTOA $1 million Travelers Assistance Program and ASTATOPS.