For Immediate Release
The LVCVA and United Vacations Receive SASI Award at the 11th Annual Shop America Tourism Conference
MILWAUKEE, February 5, 2008 – At the 11th annual Shop America Tourism Conference held on January 16, 2008 in New Orleans, the Las Vegas Convention and Visitors Authority were presented three SASI Awards - one of which was for the popular Great Las Vegas Giveaway promotion that teamed up United Vacations, the LVCVA and R&R Partners in 2007.
The Great Las Vegas Giveaway is United Vacations most successful travel agent incentive promotion to date. The 10-week competition encouraged agents to book Las Vegas packages while educating them on the shopping, dining and entertainment aspects of the Las Vegas experience. High-end prizes were awarded to the top producing agents who were treated to a three-day VIP trip in Las Vegas, hosted by United Vacations.
SASI stands for Shop America Salutes Innovation. Each year the Shop America Alliance members nominate leaders in the industry who demonstrate exceptional marketing creativity, leadership and vision in the tourism industry. A total of 21 SASI awards for shopping tourism marketing excellence were presented to industry members throughout the United States and Mexico. This was the 7th consecutive year that the SASI Awards have been presented. This is the first time United Vacations has been honored.
"Working with the LVCVA is complimentary to our ongoing efforts to sell and support Las Vegas," said Rick Karnes, vice president and general manager of United Vacations. "This specific effort was great for us as it highlighted the importance of the shopping experience to today's Las Vegas traveler."
Due to the popularity and success of The Great Las Vegas Giveaway United Vacations assures there are more great things to come in 2008.
"As shopping continues to be one of, if not the, most popular in-destination activities for Las Vegas visitors our customers can expect to see a variety of new promotions incorporating a shopping element this year," said Jaime Verban, Marketing Manager of United Vacations. "It is our hope that these 'shopping-themed' promotions will encourage travelers to experience Las Vegas' thriving shopping scene."
About United Vacations: United Vacations serves travelers in a variety of ways, giving them more reasons than ever to plan, purchase and save on a quality vacation experience. With United Vacations travelers can look forward to choosing from a wide selection of destinations, flights and hotels around the world. The goal: offering the best in-destination activities, transportation and travel protection options, as well as delivering the highest level of customer service 24-hours a day. Travelers will be sure to enjoy a personalized experience suited to making their vacation dreams a reality.
Consumers: Purchase online at www.unitedvacations.com.
Travel Agents: Book United Vacations through VAX VacationAccess* at VAX VacationAccess or the VAX VacationAccess technology via Amadeus AgentNet, Sabre Vacations, and Vacation.com AgentNet.
United Vacations' America, Canada, Caribbean, Europe, Hawaii, Mexico and Ski programs are operated by The Mark Travel Corporation in Milwaukee, one of the largest vacation companies and operators of private-label brands in the United States.